A message from Jeff and Heather in 2021, as we celebrated our 20th year in business…
It’s hard to believe that it’s been 20 years since the inception of Hockenberry Management Consulting. Time really does fly, especially when you’re having fun. We love what we do at HMC and are privileged to work with great clients, so we truly are having fun!
Some things remain the same even after two decades. In order to grow a business, organizational performance matters. For a business to perform effectively, a great plan must be executed well. You must have good people excited to go to work every day, along with efficient processes that deliver quality products and services. Creative marketing must align with your business objectives and sales goals, and meaningful customer relationships matter. These and other factors must be supported by great leadership, solid communications, a culture conducive to the growth plan, and a systems approach to the way things are done.
Some things have changed since 2001 when we started advising, coaching, and training business leaders. Thinking back, that’s the year George Bush became president, Bob the Builder debuted in the US, Shrek was released in theatres, Barry Bonds broke the single season homerun record, the US invaded Afghanistan, and China was granted normal trade status with the US. Billie Eilish was born that year, and we lost Dale Earnhardt, Chet Atkins, and George Harrison, along with Todd Beamer and some 3000 other innocent, brave Americans on a single, sunny day in early September.
Two things are certain; change happens and the world is not the same as it was 20 years ago. People, including customers and employees, are not the same either. They think and behave differently, and therefore interact with your company differently. Are we really back to “normal”, or even a “new normal”, during a time some refer to as “post-pandemic”?
If you own or manage a business (or nonprofit), your plan for growth must continually evolve, given ever-changing times in your part of the world.
If we can be of assistance to you or your friends in any way, please feel free to reach out. Let’s talk.
Finally and most importantly, as we reflect on the past and look forward to the future, we say a heartfelt “thank you” to our clients, partners, and friends for your support over the past 20 years.
Jeff & Heather